4x return on ad spend Meta and TikTok Ads
+ Website (Shopify)
+ Meta Ads
+ TikTok Ads
A venture capital-backed brand in the baby sector, operating in the UK and Australia, enlisted us to boost their ROI. We assumed control from their previous Facebook ad agency to deliver improved results. Despite a significant price increase for the product over the months, we successfully achieved the desired outcomes.
The product featured multiple functionalities that required educating new parents in detail about its benefits. To address this, we developed a custom landing page on the client’s Shopify website, designed specifically as the foundation for our paid ad campaigns. This page aimed to provide in-depth information and social proof, helping to better inform users, aid trust and drive profitable sales.
We revamped the account structure and implemented tailored ad creatives for every stage of the customer journey to maximise sales and volume. This approach allowed us to directly speak to a wide range of users, from expectant parents preparing for their new arrival to those actively seeking solutions for their baby’s needs.
We restructured the account and leveraged UGC alongside highly engaging Meta static ads repurposed as videos to boost ROAS. Our ads were strategically targeted at new parents and individuals actively seeking solutions for their babies.
We have been working with Rick and the team and can say for certain we wouldn’t have the high performing, successful ads that we have without their hard work and dedication. Rick is a wealth of data, knowledge and patience and has not only helped us do a 180 on our ads but also improve and optimise our landing pages too. Super happy, and couldn’t recommend them more!
