Generated 3.2m views
+ Organic Social
One of the biggest boxing promoters in the world tasked us with creating Instagram GIF Stickers to drive awareness and engagement for Anthony Joshua’s world title bout against Aleksander Povetkin at Wembley Stadium on September 22nd 2018.
We created a series of designs discoverable within Instagram Stories, during fight week, in line with Sky Sports Box Office’s match design guidelines.
We worked on a boxing/sparring animation of Anthony Joshua (AJ) in his trademark white shorts; a versatile sticker for boxing fans and AJ fans to use pre and post-fight. This proved to be the most popular sticker with fans on Instagram.
We created an event sticker encompassing the venue, Wembley Stadium, both boxers and the official event hashtag set by the client and TV broadcaster.
There are many iconic images of AJ and his world-title belts: we wanted to create a sticker that encompassed exactly that. We created an animation with AJ and his world-title belts with the popular boxing tagline #AndStill.