Trying to find ways to increase your Google Ads conversion rates? Here is the Disturb Digital guide on how to increase conversion rate in Google Ads without having any fancy software.

Craft compelling ad copy

Nothing will impact your CTR or Google ads conversion optimisation more than ad copy. The best part is, you hold full power over what you say. Be creative and forge a message that taps into the excellence of what you have to offer, focusing on your customers first.
Keep in mind you have just seconds to capture the eyes of readers before they go on scrolling past your ad.

Picking attention-pulling words is extremely important and will ultimately boost your ad visibility and conversion. On the same note, don’t depend on just one advertisement copy; use A/B testing to determine which version appeals most to your audience.

Leverage ad extensions

Ad extensions are a simple yet powerful way to help improve your ad visibility by giving users more information and making it noticeable on the search results page. Leverage extensions such as Sitelinks, Callouts, Images and Call Extensions to provide additional information about products or services. These extensions incentivise users to click and help in terms of conversion rate optimisation for your Google Ads campaigns.

Solid call to actions

Landing pages should have a strong, prominent call-to-action that guides users towards making a decision. If users have to scroll or search for the required CTA, they may bounce and find a competitor with a better CTA than yours. A good call to action is concise, to the point and action-driven.

Offer compelling incentives

With highly competitive industries, a solid offer is the deciding factor for someone still on the fence. Approach this as an opportunity to get creative and as an answer to how to increase conversion rate in Google Ads. Offer something special or exclusive. An incentive, discount or value-added service that makes your product more appealing than simply being one of the sheep ads we so regularly come across.

Credibility & value add unsourced signal

Potential customers are not only evaluating your services, but also rely heavily on your brand’s credibility while making their decisions. Highlight any industry awards, positive testimonials and social proof alongside key differences where trust is built. Don’t forget to invest heavily in brand building beyond these sales or conversation ads to build credibility and brand image.

Optimise your sales funnel

Don’t stretch the customer journey too longitudinally. With Amazon, you can buy something in 1 click. Make the journey as easy for people to buy from you as possible. Utilise techniques like email nurturing and retargeting in addition to fast lead response times if you want to close deals quicker. The smoother and more seamless the experience, the higher your conversion rates will be.

If you have not done so already, consider investing in a CRM for powerful sales enablement features, to help your marketing and sales team achieve their goals and ultimately close more deals.

Automatic bidding

Target CPA and Target ROAS are Google’s automated bidding strategies, which optimise your bids for you to help drive more conversions at a desired cost. These algorithms comb through your campaign data and automatically bid to meet the targets you set, so you won’t have to worry about how to improve conversion rate in Google Ads manually.

Let Google do the heavy lifting for you. This is especially true for advertisers who don’t necessarily have the resources or knowledge for manual bidding.

Integrate with other channels

To maximise your conversion rate, you can combine Google Ads campaigns with email, social media, and content to reach and win more customers. Use cross-channel retargeting and lead nurturing to maintain an entire brand content strategy on multiple channels to keep your message in front of the ideal consumers throughout a complex sales funnel.

Optimise landing pages

When answering how to increase conversion rate in Google Ads, landing pages might be the most important aspect. Make sure your landing pages offer a smooth transition from ad to CTA. 

Build special pages specifically designed for lead generation, as your main website might not be strong enough to serve traffic coming from paid ads. Design and optimise these pages based on the mindset of your target audience. And also test different layouts using A/B tests.

Try to build your landing pages around tightly themed keywords and avoid broad targeting to deliver highly relevant, focused experiences to each customer.

Conclusion

Still haven’t got the answer to how to optimise Google ads for conversions? We’re here to help.

Our experts at DisturbDigital — the leading Google ad management agency in London — will walk you through a step-by-step process to achieve the highest possible conversion rates and ROI.

Get your free Google Ads consultation call