Chai Thali London

Increased table bookings by 110% for Camden street food brand
Project:
Web Design
Web Development
Facebook & Instagram Ads
Google Search & Display Ads
Influencer Marketing
Email Marketing
We were tasked to lift this new street food brand off the ground by rebuilding their existing website, implement an intuitive booking platform, drive awareness, engagement, build a community and most importantly drive continual table bookings for this 150-seater restaurant in Central London.

Facebook Marketing

We put together targeted Facebook advertising campaigns utilising effective creative to drive social proof, new customer bookings as well as user database growth to drive new and repeat business.

Comments Snapshot

Comments Snapshot

Instagram Marketing

We put together targeted Instagram advertising campaigns utilising effective creative fit for the Instagram feed and Stories to drive social proof on the platform, new customer bookings as well as user database growth to drive new and repeat business.

Comments Snapshot

Google Search Ads

We put together targeted Google Search campaigns to those interested in the restaurant’s cuisine and close by to drive table bookings at a strong ROI. This also helped lower the restaurant’s monthly commission amount to the likes of Open Table.

Google Display Ads

We utilised targeted display advertising to drive awareness and new customer table bookings to those interested in the restaurant’s cuisine, close by to the restaurant as well as remarketing to an array of audiences.

Creative Ads

We built an array of creatives to maximise advertising objectives which included videos, web banners and After Effects animations.

Influencer Marketing

We put together influencer marketing campaigns with key influencers in-store who could help drive awareness, reinforce presence, produce content and aid search engine rankings.

Web Design

As the restaurant grew in terms traffic, popularity and branches we were commissioned to overhaul the existing website. We designed and built a fully responsive bespoke WordPress website.

Bespoke API Integration

As part of the new web-build process we sourced a more effective table booking software to increase day to day waiter efficiency as well as implementing a 1-step multi-branch table booking process for customers, connecting directly into the table booking software in real-time.

Results
+ 110% increase in online bookings
+ 60% new customers discovered restaurant through marketing channels
+ Lift in out-of-town customers
+ Decrease in no shows/cancellations
+ Efficiency and effectiveness of ad spend
+ ~15,000 user database
LET’S TALK DIGITAL!
Get in touch if you have a project you’d like to discuss.