Chai Thali

Increased bookings by 110%

Project

+ Web design
+ Web development
+ Facebook Ads
+ Google Ads
+ Influencer marketing
+ Email marketing

We were tasked to lift this new street-food brand off the ground by rebuilding their existing website, implementing an intuitive booking platform, driving awareness, engagement, building a community and most importantly, driving consistent table bookings for this 150-seater restaurant in Camden.

Chai Thali
Facebook Marketing

Facebook Marketing

We put together targeted Facebook advertising campaigns, utilising effective creative to drive social proof and new customer bookings, as well as user-database growth, to drive new and repeat business.

Comments Snapshot

Instagram Marketing

We developed targeted Instagram advertising campaigns, utilising effective creative fit for the Instagram feed and Stories to drive social proof on the platform and new-customer bookings, as well as user-database growth to drive new and repeat business.

Comments Snapshot

Google Search Ads

Google Search Ads

We created Google Search campaigns targeted towards locals and those interested in the restaurant’s cuisine to drive table bookings at a strong ROI. This also helped lower the restaurant’s monthly commission amount to the likes of Open Table.

Google Display Ads

Targeted display advertising was employed to drive awareness and new customer table bookings to those interested in the restaurant’s cuisine, and living nearby, as well as remarketing to an array of audiences.

Google Display Ads
Creative Ads

Creative Ads

We built an array of creatives to maximise advertising objectives, including videos, web banners and After Effects animations.

Influencer Marketing

We created marketing campaigns with key influencers who could help drive awareness, reinforce presence, produce content and aid search engine rankings.

Influencer Marketing
Web Design

Web Design

As the restaurant grew in terms traffic, popularity and branches we were commissioned to overhaul the existing website. We designed and built a fully responsive bespoke WordPress website.

Bespoke API Integration

As part of the new web-build process we sourced a more effective table booking software to increase day to day waiter efficiency as well as implementing a 1-step multi-branch table booking process for customers, connecting directly into the table booking software in real-time.

Bespoke API Integration

Results

+ 110% increase in online bookings
+ Lift in out-of-town customers
+ ~15k user database

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