A coffee startup approached us to help launch their new brand of coffee.
We provided an array of services to launch and build the foundations for the brand.
We cleaned up the website, generated new website assets, introduced various new Shopify apps to optimise user experience and lay the foundations for the upcoming marketing activity.
We produced a video to supplement the website experience and upcoming paid advertising tasks.
The video features an array of persons providing their feedback to the product.
We launched an array of Facebook and Instagram advertising campaigns to drive maximum number of new customers at speed with the least amount of friction. We utilised edits from the original video, perfectly cut for each advertising placement.
We quickly started building trust by driving verified Trustpilot reviews from the new customers acquired from the Facebook and Instagram advertising campaign.
We also pushed new customers to leave on-site testimonials with imagery. This featured on all product pages to drive extra social proof on top of the recently acquired Trustpilot reviews.