Matchroom Boxing

The champ goes viral on Instagram Stories
Project:
Creative
One of the biggest boxing promoters in the world tasked us with creating Instagram GIF Stickers to drive awareness and engagement for Anthony Joshua’s world title bout against Aleksander Povetkin at Wembley Stadium on September 22nd 2018.

Instagram GIF Stickers To Drive Engagement

We created a series of designs discoverable within Instagram Stories during fight week in line with Sky Sports Box Office’s match design guidelines.

The Animated AJ Sticker

We worked on a boxing/sparring animation of Anthony Joshua (AJ) in his trademark white shorts. A versatile sticker for boxing fans and AJ fans to use pre-fight and post-fight. This proved to be the most popular sticker with fans on Instagram.

The Event Sticker

We created an event sticker for bout encompassing the venue, Wembley Stadium, both boxers and the official event hashtag set by the client and TV broadcaster.

AJ With His World Title Belts

There are many iconic images of AJ and his world title belts and we wanted to create a sticker that encompassed exactly that. We created animation with AJ and his world title belts with the popular boxing tagline #AndStill.

Results
+3.2 million views
+Lift in awareness and engagement for event
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