We Glow

Lift in app downloads

Project

+ Facebook Ads

Fitness app, We Glow, tasked us to drive new app downloads using Facebook advertising.

With a strong 90k+ Instagram following, the goal was to now drive app downloads at scale while maintaining the cost per install.

We Glow
Strategy

Strategy

We analysed existing client data and put together strategies to drive mass number of downloads at the most efficient costs for the client.

Setup

We set up Facebook SDK ad tracking and event tracking to ensure ad activity could be targeted, tracked and reported at maximum, crucially for post iOS14.

 

Setup
Creatives

Creatives

We collaborated with the client to develop an array of ad creatives to align with the strategy, giving us the best opportunity to maximise business goals.

Testing

We carried out comprehensive testing to decipher the winning ads in parallel with building heavy social proof on the winning creatives.

Testing

Influencer Whitelisting

We leveraged the founder’s Instagram page with over 2 million followers, focused on fitness, to execute targeted ads to her followers, driving rapid sales among an already engaged audience.

Scaling

We started scaling the winning ads where we were able to bring in 100’s of installs per day at a consistent cost per install.

Scaling

Results

+ Lift in app downloads
+ Lift in paid subscribers
+ Consistent cost per install at scale (~£1.00 per install)

Want the same outcomes for your business?

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