Fitness app, We Glow, tasked us to drive new app downloads using Facebook advertising.
With a strong 90k+ Instagram following, the goal was to now drive app downloads at scale while maintaining the cost per install.
We analysed existing client data and put together strategies to drive mass number of downloads at the most efficient costs for the client.
We setup Facebook SDK ad tracking and event tracking to ensure ad activity could be targeted, tracked and reported on at maximum, crucially for post iOS14.
We collaborated with the client to create an array of ad creatives to align with the strategy to give us the best opportunity to maximise business goals.
We carried out comprehensive testing to decipher the winning ads in parallel with building heavy social proof on the winning creatives.
We started scaling the winning ads with confidence where we were able to bring in 100’s of installs per day at a consistent cost per install cost.