Yash Raj Films International

6x return on ad spend
Project:
Web
Facebook & Instagram Ads
Search & Display Network
We were tasked to drive awareness, engagement and online ticket sales for International movie release Jab Harry Met Sejal starring Shah Rukh Khan for the UK territory.

Facebook & Intstagram Advertising

Using box office statistics across the UK for Bollywood movies and powerful targeting capabilities we executed a paid social campaigns to geographically target users in regions with highest percentage of Indian cinema interests, consumption, box office sales and those who had shown strong interest in the promoted movie during pre-release periods.

Comments Snapshot

Google Display Advertising

We also utilised the the Google Display Network driving awareness pre-release followed by direct online sales objectives soon as advance bookings were available to be purchased online from the likes of VUE, Cineworld and Odeon chains.

YouTube Advertising

We strategically placed YouTube pre-roll advertising to drive awareness as well as direct online ticket sales when advance ticket bookings were available.

Website

With our partners we put together a fully-responsive movie website with geolocated cinema listings and showtimes trackable to bookings through the likes of VUE, Odeon, Cineworld and smaller independents to aid a more centralised cinema ticket purchasing user journey for both offline and online marketing efforts.

Results
+ Efficiency and effectiveness of ad spend
+ 1 million people reached
+ 6x ROI on ad spend
+ Lift in ticket sales and household penetration
LET’S TALK DIGITAL!
Get in touch if you have a project you’d like to discuss.