Yash Raj Films International
Facebook & Instagram Ads
Search & Display Network
We were tasked to drive awareness, engagement and online ticket sales for International movie release Jab Harry Met Sejal starring Shah Rukh Khan for the UK territory.
Facebook & Instagram Advertising
Using box office statistics across the UK for Bollywood movies and powerful targeting capabilities we executed a paid social campaigns to geographically target users in regions with highest percentage of Indian cinema interests, consumption, box office sales and those who had shown strong interest in the promoted movie during pre-release periods.
Google Display Advertising
We also utilised the the Google Display Network driving awareness pre-release followed by direct online sales objectives soon as advance bookings were available to be purchased online from the likes of VUE, Cineworld and Odeon chains.
We strategically placed YouTube pre-roll advertising to drive awareness as well as direct online ticket sales when advance ticket bookings were available.
With our partners we put together a fully-responsive movie website with geolocated cinema listings and showtimes trackable to bookings through the likes of VUE, Odeon, Cineworld and smaller independents to aid a more centralised cinema ticket purchasing user journey for both offline and online marketing efforts.