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Yash Raj Films International

6x return on ad spend
Project:
Website
Facebook & Instagram Ads
Google Display Ads + YouTube Ads
We were tasked to drive awareness, engagement and online ticket sales (via VUE, Odeon, Cineworld websites) for international movie release Jab Harry Met Sejal starring Shah Rukh Khan for the UK territory.

Facebook & Instagram Advertising

Using box office statistics across the UK for Bollywood movies and powerful targeting capabilities we executed a paid social campaigns to geographically target users in regions with highest percentage of Indian cinema interests, consumption, box office sales and those who had shown strong interest in the promoted movie during pre-release periods.

Comments Snapshot

Google Display Advertising

We utilised the Google Display Network (GDN) driving awareness and ticket sales by targeting content, websites, locations and user behaviour related to the movie type, genre and cast.

YouTube Advertising

We strategically placed YouTube pre-roll advertising over the most relevant videos, channels, interests and user behaviour to drive awareness as well as direct online ticket sales.

Website

With our partners, Powster, we put together a fully-responsive movie website with geolocated cinema listings and showtimes trackable to bookings through the likes of VUE, Odeon, Cineworld and smaller independents to aid a more centralised cinema ticket purchasing user journey for both offline and online marketing efforts.

"Sizeable Sales"

We were very impressed with Rick and the team at Disturb Digital. While we work on digital platforms extensively in India, this was the first time in the UK and they helped us understand, develop and build a campaign that delivered on our expectations.

They helped us drive sizeable sales at UK cinemas within 48 hours of movie release and reach over a million people in the UK with transparent reporting.

We look forward to marketing more of our movies with Disturb Digital.

Avtar, Vice PresidentYash Raj Films International
Results
+ Efficiency and effectiveness of ad spend
+ 1 million people reached
+ 6x ROI on ad spend
+ Lift in ticket sales and household penetration
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