6x return on ad spend
+ Facebook Ads
+ Google Ads
We were tasked to drive awareness, engagement and online ticket sales (via VUE, Odeon, Cineworld websites) for international movie release ‘Jab Harry Met Sejal’, starring Shah Rukh Khan, for the UK territory.
Using box-office statistics across the UK for Bollywood movies and powerful targeting capabilities, we executed paid social campaigns to geographically target users in regions with the highest percentage of Indian cinema interest, consumption, box-office sales and those who had shown strong interest in the promoted movie during pre-release periods.
We utilised the Google Display Network (GDN) driving awareness and ticket sales by targeting content, websites, locations and user behaviour related to the movie type, genre and cast.
We strategically placed YouTube pre-roll advertising over the most relevant videos, channels, interests and user behaviour to drive awareness, as well as direct online ticket sales.
With our partners, Powster, we put together a fully-responsive movie website with geolocated cinema listings and showtimes trackable to bookings through the likes of VUE, Odeon, Cineworld and smaller independents to aid a more centralised ticket-purchaser journey for both offline and online marketing efforts.
We were very impressed with Rick and the team at Disturb Digital. While we work on digital platforms extensively in India, this was the first time in the UK and they helped us understand, develop and build a campaign that delivered on our expectations.
They helped us drive sizeable sales at UK cinemas within 48 hours of movie release and reach over a million people in the UK with transparent reporting.
We look forward to marketing more of our movies with Disturb Digital.