What is the Point of Carousel Ads?

Co-Founder & Marketing Director

If you’re active on social media, you’ll already have seen a carousel ad, even if you’re not sure what it is. Particularly popular on Facebook and Instagram, carousel ads are a form of advertising that collates several images or videos into a single advertisement. If you’ve ever scrolled through your feed and come across a promoted advert that invites you to swipe left or right to check out a range of (usually) related products, then congratulations: that’s a carousel ad!

As a leading Facebook ad agency, we know how effective carousel ads can be for brands, particularly those with large product and service ranges. In this article, we will take a closer look at carousel ads and what they can do for your business:

Why Choose Carousel Ads?

The main reason to choose carousel ads over a single advert is to maximise exposure and messaging of your range of products and services. If you sell a wide variety of items, producing an individual advertisement for each of them will prove to be both costly and time-consuming, likely with little return on your investment overall. Even if one product or service sells better than expected, any gains you make are effectively eaten up with the promotion of the other items that didn’t do so well.

With a carousel ad, you cover multiple bases at once, at a fraction of the overall cost. You can present dozens of items, personalised choices to your audience’s interests, through a single advert, giving them the opportunity to browse through products and services that resonate best with them, making it more likely that they will make a purchase or submit an enquiry.

A Versatile Advertising Medium

While the most common use of carousel ads is to promote multiple products that resonate best with your audience (dynamic carousel ads), that’s only one of the options. You also get to fill each ‘slot’ of the carousel with whatever you want. That could be reviews from satisfied customers, it could be more shots of the same product (perhaps in close-up or from different angles), it could be technical specifications, multiple offers or, really, anything else you can think of. So long as the media you put into each ‘slot’ is sufficiently engaging, it will help to keep your target audience hooked and move them towards closing a sale or generating a lead.

Engaging Advertisements

Because they are more visually-arresting than static adverts which contain products or services the audience are already interested in, carousel ads stand a better chance of capturing the attention of your prospective customers. They offer instant gratification, as buyers can immediately get more information about the product without leaving their social media feed (or details of related products, depending on what kind of advert you’re running). By stopping them mid-scroll with an attention-grabbing carousel ad, you are more likely to encourage them to act.

Interactive and Informative

Even if a potential customer doesn’t click through to your website, just by flicking through the panels of your carousel ad, they are interacting with your brand who can be retargeted thereafter. They might not be ready to commit to a purchase right now, but they are becoming more aware of your product, expanding their knowledge base, and increasing their familiarity with your company and what it has to offer.

Whether you currently use carousel ads or not, if you are spending over £1000 pm on online advertising, let Disturb Digital make sure you are getting value for your money. Contact us to arrange a free consultation to see how we can help you, as well as a free, no-obligation quote for our services.

Continue Reading

How To Remove The TikTok Watermark?

Over the last 12 months there has been a huge rise in users uploading TikTok videos to the likes of Instagram Reels which features the all singing and dancing TikTok watermark. If you’d like to remove the TikTok watermark to maximise engagement on the likes of Instagram and Facebook, follow our simple 3-step instructions mentioned…

How Competitor Analysis Can Improve Your Facebook, TikTok, & Google Ads Strategy

Are you struggling to make your Facebook Ads, TikTok Ads, and Google Ads stand out in a crowded marketplace?

What are the Main Differences Between Google Ads and Facebook Ads?

As a leading Facebook Ads and Google Ads agency in London, one of the questions we’re asked most frequently is what are the main differences between the two platforms and which one is right for my business? Here we look at both in more detail and explain how they differ along with the potential benefits to help you…

How to Use NFTs For Your Business

What is an NFT? Before exploring how you can use NFTs for your business, it is important to understand what they are. NFT stands for non-fungible token. As it is non-fungible, it means that there is no other value that can equate to it. For instance, if one were to try and trade the NFT,…

Instagram Add ‘Explore’ Page Ad Placement

As newsfeed ad placements become congested, Instagram are opening up new ad placements within the Explore page in the next few months which will target users with similar interests to the respective brand. Ads will not be on the actual grid itself, however will start showing as the user scrolls through the Explore feed. Instagram…

How to Choose the Right Google Ads Campaign Type for Your Product or Service

Finding the right digital marketing agency in London can be a daunting task. With countless options available, it's crucial to choose one that not only understands the ever-evolving landscape of digital marketing but also aligns with your specific goals and objectives.

Want the same outcomes for your business?

Contact us today

Continue Reading