TikTok has emerged as one of the most popular social media platforms in the world. It has over a billion active users and is used in more than 150 countries. This platform has become a hub for Gen Z and Millennials, who use it to create and share short-form videos. Given its popularity, it is not surprising that businesses are also looking to leverage this platform for marketing. TikTok Ads are an effective way for brands to reach their target audience.
As a leading TikTok marketing agency in London, we’ve created this article to explore what TikTok Ads are, the different types of TikTok Ads a business can use, why TikTok is an effective marketing tool when used correctly, and best practices for optimising TikTok Ads.
Introduction to TikTok Ads
TikTok Ads are a form of social media advertising that allows businesses to reach their target audience through the TikTok platform. TikTok Ads are designed to be visually appealing, engaging, and entertaining, which makes them perfect for the platform’s audience. With TikTok Ads, businesses can create short-form videos that promote their products or services, and these videos will be displayed to users who fit the target audience.
Understanding TikTok and its marketing potential
TikTok is a video-sharing app that allows users to create and share short-form videos. It was launched in 2016 by the Chinese tech company, ByteDance. TikTok’s popularity has grown rapidly, especially among young people. In 2018, it was the most downloaded app in the United States. Today, it is used by people all over the world, with the majority of users being under the age of 30. It has a unique algorithm that recommends videos to users based on their viewing history and engagement. This makes it an ideal platform for businesses to reach their target audience.
As an agency, we are seeing TikTok Ads provide cheaper ad costs compared to the likes of Facebook Ads and Google Ads, this means a cheaper cost per lead and cost per purchase for current clients using TikTok Ads.
What are TikTok Ads?
TikTok Ads are a form of social media advertising that allows businesses to promote their products or services on the TikTok platform. There are several types of TikTok Ads that businesses can use, including in-feed ads, brand takeovers, sponsored hashtag challenges, and branded lenses.
In-feed ads
In-feed ads are short-form videos that are displayed in the user’s feed. These ads can be up to 60 seconds long, and they can be skippable or non-skippable. In-feed ads are designed to blend in with the user-generated content on the platform, which makes them less intrusive and more engaging.
Brand takeovers
Brand takeovers are full-screen ads that appear when a user opens the TikTok app. These ads can be images, GIFs, or short-form videos. Brand takeovers are designed to capture the user’s attention and create brand awareness.
Sponsored hashtag challenges
Sponsored hashtag challenges are a type of ad that encourages users to create content using a specific hashtag. These ads are designed to be fun and engaging and can go viral quickly. Sponsored hashtag challenges are an excellent way for businesses to generate user-generated content and create brand awareness.
Branded lenses
Branded lenses are a type of augmented reality (AR) filter that businesses can create and promote on the TikTok platform. These lenses can be used by users to create fun and engaging content, which can help generate brand awareness.
Why TikTok is an effective marketing tool when used correctly
TikTok is an effective marketing tool when used correctly because it allows businesses to reach their target audience in a fun and engaging way. TikTok’s algorithm recommends videos to users based on their viewing history and engagement, which means that businesses can reach people who are interested in their products or services. TikTok’s audience is also highly engaged, which means that businesses can generate a lot of brand awareness quickly. Finally, ads are designed to be visually appealing, which makes them more engaging and memorable than other forms of advertising.
Keep it short and sweet
TikTok is a platform for short-form videos, so businesses should keep their ads short and sweet. In-feed ads can be up to 60 seconds long, but it is best to keep them under 15 seconds. This will ensure that the ad is engaging and memorable.
Ads are designed to be visually appealing, so businesses should focus on creating ads that are visually stunning. This will help the ad stand out and capture the user’s attention.
Music and sound effects are essential, so businesses should incorporate them into their ads. This will make the ad more engaging and memorable.
Use influencers
Influencers are a big part of the TikTok community, so businesses should consider using them to promote their products or services. This will help generate brand awareness and create a buzz around the brand.
Conclusion
TikTok Ads are an effective way for businesses to reach their target audience and generate brand awareness. With over a billion active users, it has become a hub for Gen Z and Millennials, who are highly engaged and receptive to advertising. By following the best practices outlined in this guide, businesses can create engaging and memorable ads that will help them achieve their marketing goals. The future of TikTok Ads looks bright, and businesses that take advantage of this platform early on will have a significant advantage over their competitors.
If you’re currently spending over £1000pm on advertising and want to discuss how TikTok Ads can improve your brand awareness and generate a better ROI, contact us today to arrange a complimentary audit with one of our specialists.
