How Competitor Analysis Can Improve Your Facebook, TikTok, & Google Ads Strategy

Rick Parmar

Co-Founder & Marketing Director

Are you struggling to make your Facebook Ads, TikTok Ads, and Google Ads stand out in a crowded marketplace?

Are you struggling to make your Facebook Ads, TikTok Ads, and Google Ads stand out in a crowded marketplace? Perhaps it’s time to consider conducting a competitor analysis. By examining the strategies of your competitors, you can gain valuable insights into what is working for them and identify any gaps or weaknesses in your own strategy. A comprehensive analysis will allow you to fine-tune your targeting, messaging, and creative approach, ultimately improving the performance of your campaigns.

One of the key benefits of conducting a competitor analysis is that it helps you understand what sets your brand apart from others in your industry. By carefully studying the tactics employed by your competitors, you can identify unique selling points that make your products or services more attractive to potential customers. Armed with this knowledge, you can tailor your ad campaigns to highlight these differentiators and create compelling content that resonates with your target audience.

Analysing your competitors’ paid ads can also be a valuable strategy to gain insights into their marketing approach and avoid making the same mistakes. By studying their ad campaigns, businesses can learn from their competitors’ failures, ultimately saving valuable marketing budget.

How do I do a competitor analysis on Facebook ads?

Competitor analysis is an essential part of any successful marketing strategy. When it comes to Facebook ads, you can gain valuable insights by analysing the ads your competitors are running. Don’t worry this is easy. To start with, you need to identify your top competitors on Facebook. Once you have the list, you can use the Meta Ad Library to search for their ads. It is a free tool that shows active ads across all Meta technologies.

Once you have this information you can look closer at the ads they are running. Analyse the ad copy, images, and videos they are using, and identify any common themes or trends. Check the engagement level of each ad using competitor analysis tools to see how well it’s performing. You can also see how long each ad has been running, which can give you an idea of its effectiveness.

In addition to analysing your competitors’ Facebook ads, you can also check their Google Ads strategy. This will give you a broader understanding of their overall digital marketing approach. To do this, you can use tools like SEMrush or SpyFu to see the keywords they’re targeting and the ads they’re running on Google. By combining this information with your Facebook Ads analysis, you can gain a comprehensive understanding of your competitors’ digital marketing strategy and use it to inform your own marketing efforts.

How do I do a competitor analysis on TikTok ads?

With its skyrocketing popularity, brands are flocking to advertise on TikTok but how do you ensure that your ads stand out amidst the fierce competition?

Well, competitor analysis for TikTok works in a very similar way to Facebook. Firstly, you should focus on identifying your main competitors, then you can over to the TikTok Ad library to look them up.

Information provided on the TikTok Ad library includes the date the ad was first and last shown, a target audience summary, target audience size, and demographics as well as the ad itself. This information is perhaps the most detailed and beneficial when researching your competitor and target audience.

How do I check my competitors Google Ads strategy?

The best way to improve your own strategy and reduce your marketing spend is by keeping an eye on your competition. So, how do you check your competitors’ Google Ads strategy? It’s actually easier than you think!

First, you can simply search for your targeted keywords on Google and see which ads show up. Then analyse the ad copy, the landing page, and the overall messaging used by your competitors. This will give you a good idea of what they are offering and how they are positioning themselves in the market.

Secondly, keep an eye on your competitors’ landing pages. Click on their ads and see where they are directing traffic. Analyse their landing page design, content, and calls-to-action.

Finally, you can use the various online tools mentioned above to see which keywords they are bidding on, what their ad copy looks like, and even estimate their monthly ad spend. Alternatively, you can speak to a specialist Google Ad agency like ourselves to gain insights into your competitors’ Ads campaigns.

Disturb Digital, experts in Facebook, TikTok, & Google Ads Strategies

If you have a daily Facebook, TikTok, or Google Ads budget of £50 or more and want to make the most of your investment, get in touch with Disturb Digital today to see what we can do for you. We’re a specialist digital marketing agency in London with extensive experience of building an online presence for brands using Google and social media platforms including Facebook, Instagram, and TikTok.


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