KK Entertainment

1.3m views for New York Times bestseller
Project:
Creative
One the biggest radio personalities in the USA, Charlamagne Tha God, management tasked us with creating Instagram GIF Stickers to drive awareness and engagement for his New York Times bestseller, Shook One: Anxiety Playing Tricks On Me, published by Simon & Schuster.

Instagram GIF Stickers To Drive Engagement For New Book Launch

We created a series of GIF designs discoverable within Instagram Stories during the release of Charlamagne Tha God’s new book, Shook One, in line with brand guidelines.

Animated Book Cover

We designed an animation of the book cover itself whereby users and the author could utilise the creative during pre-release and post-release.

Animated Title

With the book titled ‘Shook One’, we extracted the title and animated the letters of the title into a shaking animation. This was the most popular design with users and the author.

Animated Sub-Title

Anxiety Playing Tricks On Me was the sub-title, we created a flashing animation of the sub-title to reflect the book launch as well as those who may also be suffering with anxiety.

Results
+1.3 million views within 7 days
+Lift in awareness and engagement for release
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